Changing fortunes: remaking the industrial corporation
Changing fortunes: remaking the industrial corporation
ISBN: 9780471384816
出版社: Wiley, c2002.
出版年: 2002-4
页数: 336
定价: Davis Dyer
内容简介
One of the first books to address the role large corporations will play in the coming century Over the last twenty-five years, an enormous change has occurred in the landscape of business-the rise and decline of the industrial corporation. Changing Fortunes examines this evolution and looks ahead to what it means for owners, managers, employees, and the public. A well-written business history from a rising star at Harvard Business School and two business historians, this book portrays the dramatic shifts in strategy that America's biggest companies (i.e., GE, IBM) underwent in moving from an industrial to a postindustrial economy. It also offers a forward look at their place in a changing economy.