How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series)
How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series)
ISBN: 9780787999087
出版社: Jossey-Bass
出版年: 2008-03-28
页数: 336
定价: USD 34.95
装帧: Paperback
内容简介
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised:* Gain insight into current trends in the field with updated cases, samples, and examples* Access more content for small to medium NPOs with limited budgets and resources* Learn the latest technology with new sections on typography and lay out