Crafting and Executing Strategy
Crafting and Executing Strategy
ISBN: 9780073269801
出版社: McGraw-Hill College
出版年: 2006-6
页数: 620
定价: $ 200.29
装帧: Pap
内容简介
Thompson, Strickland and Gamble's, "Crafting and Executing Strategy, 15e" presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text's success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. This paperback version of the text does not contain any cases, but it does include 21 readings from noted business writers that support the concepts in the main text portion.