Mastering Your Key Accounts

¸±±êÌâ: Your Key Accounts

ISBN: 9781593375348

³ö°æÉç: Adams Media Corp

³ö°æÄê: 2006-10

Ò³Êý: 288

¶¨¼Û: $ 16.89

×°Ö¡: Pap

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For sales managers, the need to keep key accounts happy--and growing--is just as important as closing the first deal. In Mastering Your Key Accounts, world-renowned sales guru Stephan Schiffman teaches sales managers to identify key team players, and build alliances to conquer vital territories through developing a Major Account Mapping worksheet. Armed with Schiffman's dynamic action plan, readers can generate new business, penetrate new accounts, and maximize existing relationships with key clients.