Handbook of Niche Marketing
Handbook of Niche Marketing
ISBN: 9780789023308
出版社: Haworth Pr Inc
出版年: 2005-12
页数: 284
定价: $ 67.74
装帧: Pap
内容简介
Ever-changing customer needs and intense competition makes it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing fills the information gap long seen in niche marketing research by presenting the most essential and influential articles from recent years together in a single volume. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave.