The Sponsorship Seeker's Toolkit
The Sponsorship Seeker's Toolkit
ISBN: 9780074712214
出版社: McGraw-Hill
定价: 27.95
装帧: Pap
内容简介
Editorial Reviews
Review
An encyclopaedia of helpful advice. This reference is sure to help in the search for the sponsor of everybody's dreams. -- The Pitstop Bookshop
The Sponsorship Seeker's Toolkit lives up to its title, compiling a set of practical "tools' for successful sponsorship. -- Artsmarketing.org
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Product Description
The new bible of sponsorship!
At last, a comprehensive how-to guide that shows exactly how sponsorship has evolved from simple signage and hospitality to sophisticated and objective-oriented partnerships.
Best-selling authors Kim Skildum-Reid and Anne-Marie Grey provide a step-by-step approach to securing enormous sponsorship benefits by showing how to find sponsors, how to secure them, and most importantly, how to keep them.
This latest, fully updated edition of The Sponsorship Seeker's Toolkit (and accompanying CD) provides an up-to-date strategy for managing sponsorship in today's fiercely competitive market. The Toolkit is full of easy-to-use tools, techniques, resources, and templates, creating a complete framework for novices and enhancing the skills of seasoned professionals.
Who will benefit from this book? Anyone seeking or servicing corporate sponsorship, including: sporting events, organisations, and athletes; community events, programs, and festivals; cultural organisations and museums; causes; associations and other membership organisations; educational, medical, and research institutions; stadiums, theatres, arenas, and other venues; parks, zoos, and recreational areas; and government programs and events.