Guerrilla Marketing Weapons

ISBN: 9780452265196

出版社: Penguin USA

出版年: 1990-1

页数: 272

定价: 102.00元

装帧: Pap

内容简介

Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.