Keep Your Donors
Keep Your Donors
ISBN: 9780470080399
出版社: John Wiley & Sons Inc
出版年: 2007-11
页数: 480
定价: 470.00元
装帧: HRD
内容简介
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.