Licensing Best Practices
Licensing Best Practices
ISBN: 9780471794431
出版社: John Wiley & Sons Inc
出版年: 2006-3
定价: 2192.00 元
装帧: HRD
内容简介
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.