Wholesale Distribution Channels
Wholesale Distribution Channels
副标题: New Insights and Perspectives
ISBN: 9781560246183
出版社: Routledge
出版年: 1994-01-26
页数: 158
定价: USD 50.50
装帧: Paperback
内容简介
Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers'insight and deepen their understanding of this two trillion dollar industry with a wide range of topics. Among those covered in Wholesale Distribution Channels are: improving sales force effectivenesspower relationships in wholesale distribution channelswholesalers'liability for defective productsthe impact of dominant buyers on wholesalingwholesalers as marketing expertstransportation cost-effectivenessprofitability of wholesalers in vertical marketsReaders will find objective treatment of key issues based on research that provides evidence, not opinion. Many of the authors provide practical recommendations for applying the findings to wholesaling practice. The issues focused on in this book are based on input from the boards of directors representing major wholesale trade associations.