ÄÚÔÚµÄÆ·ÅÆ

¸±±êÌâ: Eight Essentials to Emotionally Connect Your Employees to Your Business

ISBN: 9780787981891

³ö°æÉç: John Wiley & Sons Inc

³ö°æÄê: 2006-12

Ò³Êý: 262

¶¨¼Û: 217.00Ôª

×°Ö¡: HRD

ÄÚÈݼò½é

In "Brand from the Inside, " Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo , describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from "inside" the business--ensuring consistent authenticity, substance, and voice "throughout" the business--any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.