Apples, Insights and Mad Inventors
Apples, Insights and Mad Inventors
副标题: An Entertaining Analysis of Modern Marketing
ISBN: 9780470029152
出版社: John Wiley & Sons Inc
出版年: 2006-3
页数: 164
定价: 217.00元
装帧: HRD
内容简介
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Apples, Insights and Mad Inventors is a collection of timeless, thought–provoking observations on a range of marketing issues from one of the industry’s best–known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.