Becoming a Category of One
Becoming a Category of One
ISBN: 9780471768074
出版年: 2006-1
页数: 222
定价: 148.24元
内容简介
Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run–of–the–mill business into an extraordinary company–whether you operate a multinational corporation or a mom–and–pop shop. Calloway doesn’t offer any mumbo–jumbo or flavor–of–the–day buzzwords, just simple lessons that lead to real, proven results.