Doing Business In China

副标题: How to Profit in the World's Fastest Growing Market

ISBN: 9780446578967

出版社: Warner Business Books

出版年: 2007-07-01

页数: 292

定价: USD 24.99

装帧: Hardcover

内容简介

It's common knowledge that China has the fastestgrowing
economy in the world. What is not common
knowledge is exactly how Western companies can gain
a foothold and increase their profits by doing business
inside this next great superpower. Now, respected
business journalist Ted Plafker has written a fully
detailed, yet user-friendly handbook on how individuals
and companies can succeed in this challenging and
often confusing environment. Sections include:
- Pinpointing the Top Emerging Markets: A look at
promising sectors such as agriculture, automotive,
biotech, financial services, media, retail, and more.
- Laws, Rules & Regulations: A how-to guide to
China's complicated and ever-shifting legal landscape.
- Understanding Cultural Differences: Vital topics
include "Basic Communication," "Talking Politics,"
"The Little Things," and more.
- Sales & Marketing: How to promote and move
products and services to Chinese consumers.