The Business of Changing the World
The Business of Changing the World
副标题: Twenty Great Leaders on Strategic Corporate Philanthropy
ISBN: 9780071481519
出版社: McGraw-Hill
出版年: 2006-09-07
页数: 304
定价: USD 27.95
装帧: Hardcover
内容简介
How companies can make the world a better place while enhancing their own corporate culture
When Marc Benioff founded salesforce.com, he had a vision to change the model for philanthropic giving. In just five years, in addition to touching thousands of lives, his employees are happier and more fulfilled and his communities are loyal to the brand. In The Business of Changing the World, Benioff, along with 19 other exceptional leaders, share their untold stories of how their companies are making a real difference— and how any other company can do the same. Through their compelling tales, they reveal how giving back to the community creates a win-win situation for both businesses and the public.