On Message
On Message
副标题: Communicating the Campaign
ISBN: 9780761960737
出版社: Sage Publications Ltd
出版年: 1999-05-28
页数: 224
定价: USD 125.00
装帧: Hardcover
内容简介
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.