Sole Influence
Sole Influence
副标题: Basketball, Corporate Greed, and the Corruption of America's Youth
ISBN: 9780446524506
出版社: Warner Books
出版年: 2000-01-11
页数: 320
定价: USD 24.95
装帧: Hardcover
内容简介
A private war is being waged on city playgrounds and in high school gyms in the never-ending search for the next big player, and the potential millions in sales that player could bring to the major athletic shoe companies by endorsing their products. For every legitimate spokesman like Michael Jordan and Kobe Bryant (the respective endorsers for Nike and Adidas) there are dozens of teenage kids all over North America who are lavished with brand new sneakers, expensive clothes, new athletic gear, or free trips in an attempt to gain their athletic shoe brand loyalty. And that's just where this sordid story begins.