Business and Its Environment (5th Edition)

ISBN: 9780131873551

出版社: Prentice Hall

出版年: 2005-08-17

页数: 877

定价: USD 160.00

装帧: Hardcover

内容简介

For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, and Business and Public Responsibility.

Business and Its Environment, the best-selling text, brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.