Creating Breakthrough Products
Creating Breakthrough Products
副标题: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books)
ISBN: 9780139696947
出版社: FT Press
出版年: 2001-11-01
页数: 336
定价: USD 31.99
装帧: Hardcover
内容简介
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.