The Focus Group Research Handbook
The Focus Group Research Handbook
ISBN: 9780844202884
作者: HOLLY EDMUNDS
出版社: McGraw-Hill
出版年: 1999-05-01
定价: 424.6
内容简介
Well-conducted focus group research can determine the course of your company＇s future. The Focus Group Research Handbook, a comprehensive, accessible reference tool, provides all the informatio