Branding.com: Online Branding for Marketing Success

ISBN: 9780658003073

×÷Õß: Deborah Kania

³ö°æÉç: McGraw-Hill

³ö°æÄê: 2001-02-01

¶¨¼Û: 339.6

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On-line branding--brand marketing on the Internet--is now the biggest challenge facing most marketers. Branding.com reveals why branding is the most important element in any marketing plan and why it