Observational Research Handbook


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Observational Research Handbook

副标题: Understanding How Consumers Live with Your Product

ISBN: 9780658000737

作者: Bill Abrams

出版社: McGraw-Hill

出版年: 2000-3-1

页数: 304

定价: USD 49.95

装帧: Hardcover

内容简介


The Observational Research Handbook explores the burgeoning qualitative marketing research technique of ethnography or "descriptive anthropology," the observation and analysis of how consumers