Observational Research Handbook
Observational Research Handbook
副标题: Understanding How Consumers Live with Your Product
ISBN: 9780658000737
作者: Bill Abrams
出版社: McGraw-Hill
出版年: 2000-3-1
页数: 304
定价: USD 49.95
装帧: Hardcover
内容简介
The Observational Research Handbook explores the burgeoning qualitative marketing research technique of ethnography or "descriptive anthropology," the observation and analysis of how consumers