The Brand Marketing Book
The Brand Marketing Book
ISBN: 9780844222578
作者: JOE MARCONI
出版社: McGraw-Hill Trade
出版年: 1999-11-01
定价: 339.6
内容简介
Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving ad