Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program

ISBN: 9780071351829

×÷Õß: Arthur M Hughes

³ö°æÉç: McGraw-Hill Trade

³ö°æÄê: 2000-05-01

¶¨¼Û: 339.6

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Strategic Database Marketing is the only resource to explain database marketing from the customer£§s point of view, instead of the seller£§s. Now, as exploding research and technology create entirely ne