Developing Successful Marketing Strategies

ISBN: 9780071391962

×÷Õß: Parmerlee David

³ö°æÉç: McGraw-Hill

³ö°æÄê: 2000-06-01

¶¨¼Û: 212.1

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Developed as part of the American Marketing Assocation Toolbox series, Developing Successful Marketing Strategies leads readers through the critical task of creating marketing strategies that g