Madison and Vine
Madison and Vine
ISBN: 9780071462167
作者: Scott Donaton
出版社: McGraw-Hill
出版年: 2005-11
页数: 224
定价: $ 22.54
装帧: Pap
内容简介
"Advertising Age" editor Scott Donaton explains why the entertainment and advertising industries need to create business models based on content - commerce partnerships.