The Art of Woo

ISBN: 9781400155309

³ö°æÄê: 2007-10

¶¨¼Û: $ 28.24

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Selling ideas---especially the kinds of ideas that make organizations work---is a skill shrouded in mystery. In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and discuss how to make the most of your natural strengths.