Marketing Stripped Bare
Marketing Stripped Bare
ISBN: 9780749439972
出版年: 2003-5
页数: 176
定价: $ 28.25
内容简介
Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. This book demystifies the process, explaining what marketing is and why it's so important. It aims to be suitable for everyone from the most jaded veteran to new trainees, and to lift the lid on how marketing can make the difference between success and insolvency.