The Art of Woo
The Art of Woo
副标题: Using Strategic Persuasion to Sell Your Ideas
ISBN: 9780143114048
出版社: Penguin (Non-Classics)
出版年: 2008-12
页数: 312
定价: USD 16.00
装帧: Paperback
内容简介
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo , they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.