Judo Strategy

ISBN: 9781591391265

×÷Õß: David B¡¤Yoffie/Mary Kwak

³ö°æÉç: 7-09999

³ö°æÄê: 2003-2

Ò³Êý: 256

¶¨¼Û: 144.0

×°Ö¡: Pap

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This book shows readers how to turn competitors' strength to their advantage. Yoffie-Kwak provide insightful analysis of leading companies' judo strategies through in-depth case studies of Palm Computing, RealNetworks, and CNET Networks, among others. The "Users' Guide to Judo Strategy" - a section at the end of the book - offers a summary of the principles of judo strategy that readers can apply to their own business situations. Packed with the insights of world-class managers and strategists, "Judo Strategy" describes how companies can become giant-killers, while also teaching readers how to protect their hard-fought position from challengers in the wings.