Yield Management
Yield Management
副标题: Strategies for the Service Industries
ISBN: 9780826448255
作者: Anthony Ingold/Ian Yeoman/Una McMahon
出版社: Int. Thomson Business Press
出版年: 2001-02-15
页数: 368
定价: USD 41.99
装帧: Paperback
内容简介
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.