Conducting Research Surveys Via E-mail and the Web

ISBN: 9780833031105

³ö°æÉç: Natl Book Network

³ö°æÄê: 2002-3

Ò³Êý: 112

¶¨¼Û: $ 24.86

×°Ö¡: Pap

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Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.