Revenue Management and Pricing

副标题: Management and Pricing

ISBN: 9781844800629

出版社: Thomson Learning College

出版年: 2004-1

页数: 234

定价: $ 62.09

装帧: Pap

内容简介

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.