Imagining Consumers
Imagining Consumers
ISBN: 9780801869143
出版社: Johns Hopkins Univ Pr
出版年: 2002-6
页数: 400
定价: $ 33.90
装帧: Pap
内容简介
This work tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than 80 percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, "Imagining Consumers" supplies an appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms - including the Homer Laughlin China Company, the Kohler Company and Corning Glass Works - and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.